Straight Talk | Automotive Sales Traininglove car

Introducing the Customer to your Service Department

If a customer takes a liking to both the car they are looking at buying and the salesperson that's helping them, it may be a good idea to introduce them to the service department. On today's episode of Straight Talk, David talks about introducing...

Properly Handling Calling Customers

On this week's episode of Straight Talk, David Lewis talks about the importance of properly handling calling customers and why car shoppers would call your dealership first before coming in to look at your inventory.    Video Transcription Hello, everyone and welcome to this week's episode of...

Talking your way out of a sale

Some salespeople pride themselves on being great communicators, but this can sometimes lead to unfavorable results. On this week's Straight Talk, David talks about how knowing when to stop talking can be a useful trait as well.

Improving Your Vehicle Walk-Around Process

On this week's episode of Straight Talk, David gives his best tips to inspire customers during one of the most important parts of your presentation, the vehicle walk-around

Overcoming Objections (Part 10)

In the final part of his series on Overcoming Objections, David Lewis discusses the objection conversion, taking an objection you are not as good at and converting it to one you are better at overcoming.

Overcoming Objections (Part 9)

On this week's episode of Straight Talk, David talks about the reason we do what we do to close the deal, avoid objections and send our customers home happy with their new vehicle.

Overcoming Objections (Part 8)

In part eight of his series on overcoming objections, David Lewis goes over step three of the DLA Objections Response Process, which is to seek acknowledgment from the customer to the counter you gave to their objection.

Overcoming Objections (Part 7)

In part 7 of this 10 part series on overcoming objections, David Lewis goes over the "counter-step" and other ways you can overcome objections successfully.

Overcoming Objections (Part 6)

Straight Talk | Automotive Sales Traininglove car

In part 6 of a 10-part series on overcoming objections, David teaches you how to use DLA's structured objection response process to deal with the most common objections you'll be confronted with during the closing process.

Why is it important to be unique?

On this week's edition of Straight Talk, David Lewis talks about the importance of being unique and how to not being like every other salesperson in the industry.